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  • ON-DEMAND WEBCAST: Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millennials
 LMA West Region

ON-DEMAND WEBCAST: Generational Marketing: Strategies and tactics for engagement with Boomers, Gen Xers and Millennials

  • 30 Apr 2014
  • 11:30 AM - 1:30 PM
  • On-Demand Webcast


Registration is closed

This WEBCAST is a pre-recorded version of our March 2014 educational program. After you register, we will send you login information.


Jonathan Fitzgarrald

Chief Marketing Officer, Greenberg Gluskser



Heather Morse

Director of Marketing, Barger & Wolen LLP

The business landscape now incorporates three distinct generations of consumers. Each of these groups has their own distinct preferences for how they receive and process information, and make purchasing decisions. Successful marketers are not only familiarizing themselves with these three generations, they are now customizing their messages to simultaneously persuade and motivate each generation separately.

In a preview of their 2014 LMA Annual Conference presentation, this program will explore the three generations as they pertain to the purchase of legal services: Baby Boomers, Generation X, and the Millennials. Learn specific strategies and tactics to ensure that your messages are crafted and delivered in a way to reach the right purchaser in the right way. Our conversation will then turn and look inward into the business of law.

While many of the generational conversations within our firms center on how we will integrate the Millennials into our business models, we are ignoring the greatest change to come: Generation X as the business and thought leaders of our law firms.

We will explore this coming tide of leaders, who are characterized by their “independence, individualism, resilience, self-reliance, adaptability, and an entrepreneurial spirit,” as they take the reigns of the business operations, as managing partners, committee chairs, and CMOs, and how their rise in leadership will impact our business models and our professional careers.

Audience takeaways

  • Understanding of the three generations of purchasers of legal services.
  • How to construct and tailor your communications to ensure that your messages are heard.
  • The best delivery devices for your communications.
  • Understand the impact of the retiring Baby Boomers and the rise of Generation X as leaders and how you can prepare yourself and your career for this generation shift.

Register for the webinar and we will send you log in information

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