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  • Pricing, Profitability and the Role of Marketing (with LMA-LA Chapter)
 LMA West Region

Pricing, Profitability and the Role of Marketing (with LMA-LA Chapter)

  • 11 Apr 2013
  • 11:30 AM - 1:00 PM
  • Akin Gump Strauss Hauer & Feld LLP 580 California St, San Francisco, CA 94104

In association with LMA – Los Angeles Chapter


Click here to register


LMA Member - $45.00
Non-Member - $65.00


Revenue is Key but Profitability is King. Law firms now recognize that it is no longer sufficient to just win revenue; now it must be profitable revenue. In exploring this new ground, the session will cover:

  • Recent trends in pricing and how to proactively use pricing to win market share
  • Applying profitability to your firm’s most important client relationships
  • Connecting the profitability matrix to your business development initiatives

This session will cover how law firms are adapting to the new paradigm, including the new role of pricing experts and how pricing, project management, sales and practice management are converging to enhance client relationships and improve Profits Per Partner. The presenters include seasoned pricing and legal project management professionals who will share their insights and experiences. This hands-on, practical approach is designed to help legal marketers better understand law firm pricing and to take advantage of pricing as a marketing and business development tool.


Aleisha Gravit, President, LMA International and Chief Marketing Officer, Akin Gump Strauss Hauer & Feld LLP

Toby Brown, Director of Strategic Pricing and Analytics, Akin Gump Strauss Hauer & Feld LLP


Thursday, April 11, 2013
11:30 AM - 1:00 PM

LMA Member - $45.00
Non-Member - $65.00


San Francisco - via videoconference

Akin Gump Strauss Hauer & Feld LLP
580 California St
San Francisco, CA 94104
© Legal Marketing Association - West Region
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