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  • Creating a Career Map to Obtain a Seat at the Table
 LMA West Region

Creating a Career Map to Obtain a Seat at the Table

  • 20 Jun 2013
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery St., Third Floor, San Francisco, CA 94111

Registration

  • Registration code required.

Registration is closed
Getting a "seat at the table" is often challenging for legal marketers. The partnership structure of the legal profession combined with analytical and skeptical traits of most attorneys require marketers to prove themselves before they can win the trust and approval to be successful at their job.

This program will discuss the skills required to earn the role of the trusted advisor, and the steps that legal marketers can take at each step of their career – coordinator, manager, director, chief – to master those skills.

The program will address the traits of:
  • Communicating Effectively – knowing how to “speak” to a lawyer audience
  • Generating Ideas – being a problem solver rather than a problem seer
  • Building Gravitas – gaining confidence and knowing how to take a stand on an issue
  • Managing Projects – knowing how to get the job done
  • Building tactical support/buy-in – getting the backing to get projects off the ground

Panelists
  Michael Colacchio
Principal
Clear Impact



Jessica Slater   Jessica Slater
Business Development Director
Pillsbury Winthrop Shaw Pittman LLP
     
Wendy Smith   Wendy Smith
Assistant Director of Marketing & Business Development
Crowell & Moring LLP


Moderator
Barbara Abulafia   Scott Kessler
Managing Director
Major Lindsey & Africa


Thursday, June 20, 2013
11:30 a.m. - 1:30 p.m.
Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.

San Francisco
Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

(A group sandwich and salad buffet will be provided and we try our best to accommodate vegetarian, vegan and gluten-free fare. We advise arriving promptly for the best selection to accommodate your dietary needs.)


Sacramento (Webinar – Copper Legal)
Weintraub Tobin
400 Capitol Mall, 11th Floor
Sacramento, CA 95814
Lunch sponsored by Weintraub Tobin

Silicon Valley (Webinar – Copper Legal)
Hopkins & Carley
70 South First Street
San Jose, CA 95113-2406
Lunch sponsored by Hopkins & Carley

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