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  • Breakthrough Ideas to Help You and Your Staff Work Smarter and Better with Less Pain and Stress
 LMA West Region

Breakthrough Ideas to Help You and Your Staff Work Smarter and Better with Less Pain and Stress

  • 27 Nov 2012
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery St., Third Floor, San Francisco, CA 94111


  • Registration code required.

Registration is closed

Three lead marketers from AMLAW 200 law firms will present techniques that they have implemented to reduce stress, provide focus and work smarter. Join us for a fun, irreverent and spirited discussion.

  • Allen Fuqua, Winstead – “Smart Work Matrix”
  • Adam Stock, Allen Matkins – “6 Principles for Law Firm Marketing Success”
  • Kathleen Flynn, Sedgwick – “Top Tips for Law Firm Marketers”

Allen Fuqua, Chief Marketing Officer of Winstead, will present "The Smart Work Matrix" which addresses the following issues:

Every organization has a long and varied list of projects, process, programs and coverage areas that require their team members to coordinate and support. Often we see team members becoming extremely frustrated with various projects based on any number of experiences:

  • Unwillingness of attorneys or leaders to listen and/or cooperate.
  • Being treated badly by an attorney or leader.
  • Knowing how to move a project forward and we feel vulnerable.
  • Feeling that the project is wasteful of their time.
  • Believing a project should be done differently but can't get buy-in from attorneys.
  • Believing that the project is being led badly or incompetently by an attorney leader and not knowing what to do.

Adam Stock, Director of Marketing & Business Development of Allen Matkins, will present the 6 Principles of Law Firm Marketing Success addresses the issues that you are in control of your success. By approaching your job using a few simple principles that you can have less stress, be more productive and have an approach for improving work processes. The principles address:

  • Dealing with your big issues
  • Being externally focused
  • Engaging with attorneys effectively
  • Using the right tool for the job
  • Doing your job better

Kathleen Flynn, Chief Marketing Officer of Sedgwick LLP will present “Top Tips for Law Firm Marketers”.
They include:

  • Be prepared to lose the battle but win the war
  • Understanding your audience
  • Knowing when to bring in the “hammer”
  • You catch more flies with honey than with vinegar
  • Pre-selling projects and ideas
  • Reward, recognize, work hard/play hard



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