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 LMA West Region

Law Firm Finance: Essential Understanding for Business Development and Marketing Success

  • 21 Aug 2012
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery St., Third Floor, San Francisco, CA 94111

Registration


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***PROGRAM TOPIC HAS CHANGED***

AUGUST EDUCATIONAL PROGRAM
Law Firm Finance:  Essential Understanding for Business Development and Marketing Success
Tuesday, August 21, 2012

Finance and accounting are foreign languages to many in the marketing and business development departments. However, without an understanding of the numbers, critical aspects of our job functions are opaque. Understanding the core principles of law firm finance and accounting can help you effectively convey critical data-driven points, such as return on investment (ROI) and budget allocation. This powerful presentation will give marketers valuable tools for speaking with the more analytical, fact-driven members of law firm leadership. A fundamental understanding may also help increase credibility and open up new avenues of conversation between yourself and your firm’s key decision drivers. This program, presented by a dual CPA/J.D. (with a sense of humor), is designed to appeal to all levels of experience and will provide the opportunity to explore more complex financial issues and questions in addition to its core curriculum.

SPEAKER
Lawrence M. Cirelli, CPA/J.D.
Partner, Hanson Bridgett LLP

DATE
Tuesday, August 21
Registration and lunch: 11:30 a.m.
Program: 12:00-1:30 p.m.

SAN FRANCISCO
Lunch Provided  
Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

(A group sandwich and salad buffet will be provided and vegetarian, vegan and gluten-free options are available. Please arrive promptly for the best selection to accommodate your dietary needs.)
 
SACRAMENTO
(Webinar – Copper Services)
Lunch Provided
Greenberg Traurig, LLP
1201 K Street, Suite 1100
Sacramento, CA 95814

SILICON VALLEY

(Webinar – Copper Services)
Lunch Provided

White & Case

5 Palo Alto Square, 9th Floor

Palo Alto, CA 94306


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