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 LMA West Region

In Sync: Aligning Your Firm's Business Development Strategy With Your Firm's Strategic Plan

  • 17 Apr 2012
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery St., Third Floor, San Francisco, CA 94111


Registration is closed

In Sync:  Aligning Your Firm's Business Development Strategies
Tuesday, April 17, 2012

Many marketing departments struggle in juggling competing priorities of their firm's partners, practices, industries and offices, attempting to be both responsive and strategic. One of the more common complaints from partners about marketing departments is that they are more reactive than strategic and proactive. Hear from four seasoned marketers on crafting business development strategies that align with their firm's strategic plan and the challenges and opportunities their processes and ultimate products afford their departments and firms.      


Some of the topics to be covered include:

  • Approaching strategic planning…top down, bottom up or both
  • Engaging outliers
  • Coaching firm leaders through process
  • Navigating the "we are unique from all other practices" claims
  • Harmonizing different approaches and forms
  • Communicating processes and results at all levels 
  • Keeping on task and tracking progress and results and encouraging momentum  


Brian Colucci, Chief Business Development & Marketing Officer, Kilpatrick Townsend & Stockton LLP

Kathleen Flynn, Chief Marketing Officer, Sedgwick LLP

Maggie Watkins, Chief Marketing and Business Development Officer, Best, Best & Krieger LLP



Nathan Pao, Director of Business Development, O'Melveny & Myers LLP


Tuesday, April 17th

Registration and lunch:  11:30 a.m.

Program:  12:00-1:30 p.m. 



Bar Association of San Francisco

301 Battery St., Third Floor

San Francisco, CA 94111



(Webinar – Copper Services)

Lunch Provided




(Webinar – Copper Services)

Lunch Provided


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