• Home
  • Increasing Competition & Even Tighter Deadlines: Navigating Today's "Newsroom"
 LMA West Region

Increasing Competition & Even Tighter Deadlines: Navigating Today's "Newsroom"

  • 21 Feb 2012
  • 11:30 AM - 1:30 PM
  • San Francisco * Silicon Valley * Sacramento


  • San Francisco Location

Registration is closed

Increasing Competition & Even Tighter Deadlines:
Navigating Today's "Newsroom"
Tuesday, February 21, 2012

Regional media has always played a key role in defining news in a region. However, faced with constant pressure from national syndicates looking to expand their reach, online publications that are quick to break news and historically tight operating budgets, the greater Bay Area media outlets have changed the way they do business. This panel of reporters and editors will explore the role of regional publications in our shifting media landscape, how marketers can best get their message across and provide insight on where the industry is heading. Among the topics to be discussed:

  • Competition for breaking news and what it means to you
  • How social media continues to change the news cycle
  • The print-to-online shift and its impact on timing
  • Why one submission doesn’t fit all publications
  • Press releases in the age of digital spam
  • Corrections and updates
  • What the future might be for our regional outlets

David B. Schaefer, Global Director of Communications, Orrick, Herrington & Sutcliffe LLP

David Houston – Editor, Daily Journal
Joel Rosenblatt – Legal Reporter, Bloomberg News
Ross Todd – Reporter, The American Lawyer

Tuesday, February 21st
Registration and lunch: 11:30AM
Program: 12:00-1:30PM

Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

(Webinar - Copper Legal)
Cook Brown, LLP
555 Capitol Mall, Suite 425
Sacramento, CA 95814

(Webinar - Copper Legal)

Littler Mendelson
50 West San Fernando Street, 15th Floor
San Jose, CA 95113

© Legal Marketing Association - West Region
Powered by Wild Apricot Membership Software