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 LMA West Region

The State of the Industry: Insights & Inspiration from Innovators

  • 24 Jan 2012
  • 11:30 AM - 1:30 PM
  • San Francisco * Silicon Valley * Sacramento

Registration

  • San Francisco Location

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JANUARY EDUCATIONAL PROGRAM
The State of the Industry:  Insights & Inspiration from Innovators in Law Firm and Practice Marketing
Tuesday, January 24, 2012

Let’s kick the 2012 educational program series off right!  We’ve pulled together a panel of the legal industry’s most forward-thinking attorneys and law firm leaders. These visionaries have long been at the cutting edge and, more critically, have proven ability to anticipate and market to true business drivers. Their leadership strategies and innovative ideas will help you accomplish your New Year’s legal marketing resolutions, including strengthening client relationships and increasing financial performance. Prepare for a brief review of where we’ve been and a spirited discussion of what’s ahead. Learn how these pros got their “out-of-the-box” ideas past the committee traps and out to market and gain insight into their next big ideas. This program features multiple perspectives and is designed to engage both the analytical and creative sides of your mind – a true must attend for both seasoned marketers and those new to the industry.
Among the many areas to be covered are:

  • Evolving legal “products” and packaging
  • Leveraging the power of social media for actual, measureable practice growth
  • Why a 45-second video may be worth a 1,500-word journal article
  • Branding the firm – it’s as critical to maintaining your top attorneys as it is to selling your services
  • Politicking your innovation within the partnership
  • Thoughts on the new year and the new economy – what it means for you and your firm’s future

Speakers:
Richard Hsu – Partner, King & Spalding
Tower C. Snow, Jr. – Partner, Cooley LLP
Amanda Groves – Partner, Winston & Strawn LLP

Moderator:
Michael Colacchio – Principal, Clear Impact LLC 

Tuesday, January 24th
Registration and lunch: 11:30AM
Program: 12:00-1:30PM

SAN FRANCISCO
Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

SACRAMENTO
(Webinar - Copper Services)
Weintraub Genshlea Chediak Tobin & Tobin
400 Capitol Mall, 11th Floor
Sacramento, CA 995814

SILICON VALLEY
(Webinar - Copper Services)
Silicon Valley Business Journal
125 S. Market Street, 11th Floor
San Jose, CA 995113

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