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 LMA West Region

Persuasive & Effective Business Writing

  • 18 Oct 2011
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco


  • Join via WebEx with the Sacramento City Group at Weintraub (400 Capitol Mall, 11th Floor) in Sacramento, CA.
  • Join via WebEx with the Sacramento City Group at Weintraub (400 Capitol Mall, 11th Floor) in Sacramento, CA.

Registration is closed


Persuasive & Effective Business Writing:

Avoid the Wordsmith Drone


This highly effective writing program will cover the following topics:


  • Taking a Step Back: Why Are Written Communications So Important to Marketers, Attorneys and PR Professionals
  • What To Think About Before Getting Started: What's Your Target Audience and What Are Your Readers Looking For?
  • The Writing Process: Avoiding the "Blood, Sweat and Tears"
  • Writing Mechanics: The Do's and Don'ts of Professional Services Writing
  • Review of Before and After writing samples of practice group and home page descriptions, case studies, internal communications, press releases, attorney bios, RFPs and attorney-authored columns.



Erik Cummins - After 18 years as a legal affairs journalist for the Daily Journal, Erik Cummins is a now a freelance writer and editor, media relations consultant and web content provider who works with magazines, newspapers and large and small law firms and other professional services companies. He contributes to the blog:www.legalPRadvice.com.


Leslie Gordon - A former lawyer, Leslie A. Gordon is a longtime legal affairs journalist and a writing/editing consultant to lawyers and law firms.  In addition to authoring a monthly column about writing, Leslie spent several years teaching legal writing at UC Hastings.


Here's your opportunity to send a sample for review by our speakers.  Selected samples will be highlighted in the program.  Samples should be sent to  Mee Mee Wong by August 31


Tuesday, October 18

Registration and lunch: 11:30AM

Program: 12:00-1:30PM


Bar Association of San Francisco

301 Battery St., Third Floor

San Francisco, 94111

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