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  • LMA OC / SD: Members Only Roundtable: Business Development Coaching
 LMA West Region

LMA OC / SD: Members Only Roundtable: Business Development Coaching

  • 22 Feb 2018
  • 11:30 AM - 1:00 PM
  • Irvine / San Diego


  • Must be a member of the LMA West Region
  • Must be a member of the LMA West Region

Registration is closed


Business Development Coaching
Happening Everywhere & Everyday

As marketing and business development professionals, we are all aligned with the ultimate goal of helping drive firm revenue. There are many ways to accomplish this, with one of the most impactful being one-on-one lawyer coaching that supports a firm's broader business development strategy.

Join this dynamic roundtable discussion for practical tips and frameworks to help you coach your lawyers in their daily marketing and business development efforts. Even if you don’t have a formal coaching program or you aren’t currently in a business development role, you'll come away with ideas for coaching, how you can develop credibility, and add value in your interactions with attorneys.


Thursday, February 22, 2018


  • Registration/Networking: 11:30 a.m.
  • Lunch/Program: 12:00 p.m. - 1:00 p.m. (lunch provided)

Orange County

Crowell & Moring
3 Park Plaza #2000
Irvine, CA 92614

Orange County Facilitator - Elsa Weiss, Walsworth LLP

Elsa Weiss is the Marketing Director at Walsworth, a certified women-owned firm with over 70 attorneys with offices in Los Angeles, Orange and San Francisco. Elsa works closely with law firm leaders to grow revenue, develop the marketing and business development infrastructure, and create and execute on business development initiatives. Elsa is a seasoned business development and marketing professional, with over 20 years of professional services experience, partnering with individual attorneys and law firms to meet objectives, create opportunities, and ultimately grow revenue.

San Diego

Latham & Watkins
12670 High Bluff Dr
San Diego, CA 92130

San Diego Facilitator - Ericka Cunningham, Latham & Watkins

Ericka Cunningham is the Business Development Manager – US for Latham’s global New Business Team, a growing team of pursuit specialists focused on winning new business by better understanding opportunities and developing compelling messages for clients. Prior to leading the US New Business Team, she was the BD Manager of Latham’s San Diego office and worked in marketing at Baker & McKenzie, She currently is serving on the LMAWest Regional Board and previously served on the LMA SoCal Board in 2015 & 2016. Ericka thrives on implementing new ideas, collaboration and developing relationships with lawyers, her colleagues and other BD professionals around the globe.

About LMA SoCal's Member-Only Roundtables

Roundtables are forums to share ideas, explore new topics and address the toughest issues facing legal marketers. Please join us for lively conversation, great networking, and complimentary lunch! Roundtables are limited to LMA members and are provided at no cost. To become a LMA member, please visit the Legal Marketing Association website. If you are not able to attend but would like to share topic ideas for future roundtables, please contact Madison Minner

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