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 LMA West Region

LMA BAY: Artificial Intelligence - What It Means for the Legal Space and Your Role in Legal Marketing

  • 09 Nov 2017
  • 11:30 AM - 1:00 PM
  • BASF / 301 Battery Street, San Francisco, CA

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Artificial Intelligence - What It Means for the Legal Space and Your Role in Legal Marketing

Businesses worldwide will be transformed over the next few years by enormous advances in machine learning and artificial intelligence (AI). Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. Some corporations are already engaging AI solutions to meet at least part of their legal needs. Others will soon. In each case, your firm can be a passive bystander or part of the solution.

In this program, we will explore how the provision of legal services soon will bear little resemblance to the bill-by-the-hour profession of the last century. As the legal services evolve, so must your marketing. The intent of the program is to arm you with enough understanding of AI to be prepared to take your seat at the table as your firm makes strategic decisions regarding its deployment of Artificial Intelligence in the provision of legal services and your marketing of those services.

We will discuss the implications of artificial intelligence for legal marketing, including:

  • A review the AI services now being offered to and engaged by law firms and their clients
  • How and when AI is likely to transform the business of your law firm
  • How buyers of legal services leverage AI
  • How to become part of this strategic discussion within your firm
  • The most likely impacts of this transformation on legal marketing
  • How you and our team can stay on top of this change and prepare for it

SPEAKER

PATRICK FULLER
Sr. Director of Legal Intelligence
ALM Intelligence




              

November 9, 2017
11:30AM - 1:30PM

San Francisco
Bar Association of San Francisco
301 Battery Street, 3rd Floor
San Francisco, CA 94111

Sacramento
Greenberg Traurig
1201 K St Ste 1100
Sacramento, CA 95814

Silicon Valley
Morrison Foerster
755 Page Mill Road,
Palo Alto, CA 94304



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