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  • LMA LA CENTURY: Branding, Bold Ideas and How to Get Lawyers to Say “YES!”
 LMA West Region

LMA LA CENTURY: Branding, Bold Ideas and How to Get Lawyers to Say “YES!”

  • 25 Oct 2017
  • 11:30 AM - 1:00 PM
  • 1800 Avenue of the Stars, Suite 900, Los Angeles, CA 90067


Registration is closed

Branding, Bold Ideas and How to Get Lawyers to Say “YES!”

Join LMA-LA for a program presented by renowned speaker Ross Fishman.

Are you frustrated with your firm’s unwillingness to try new things? Do you ever complain that your lawyers “just don’t get it!” Do you feel you don’t get the respect you deserve?

The most successful marketers are skilled salespeople. Why? Because before we can get anything accomplished for our firms, we must first sell that plan to the decision makers. Marketers have great ideas for effective marketing initiatives – but too many potentially effective programs get killed or watered down inside monthly marketing committee meetings. Whatever your job title or experience level, you can be more successful and effective if you’re more persuasive.

Ross Fishman is known as one of LMA’s most-effective and most-successful branding experts and strategists. He has sold outrageously creative brands and marketing initiatives to hundreds of disparate law firms worldwide. A former litigator, Ross has figured out the secret to both developing these powerful marketing initiatives and, equally importantly, how to sell them to tough and skeptical lawyers.

In this entertaining and fast-paced program, Ross will teach the secret to persuading lawyers to do your bidding ― how to get past their persistent objections, and green-light your project.

  • How to teach lawyers that marketing works
  • What the primary differentiation strategies are for law firms
  • How to develop a unique brand or strategic message for your firm, practice, or industry group
  • The proven step-by-step formula for getting lawyers to say “Yes!”

All attendees will receive a free copy of Ross’s new book, “We’re smart. We’re old. And we’re the best at everything” – The World’s First No-BS Guide to Legal Marketing and Branding (a $25 value).



Irell & Manella LLP

1800 Avenue of the Stars, Suite 900

Los Angeles, CA 90067

(310) 277-1010

Space is limited, so please confirm your registration to secure your reservation.

Parking is available at Westfield Century City (across the street) at 10250 California State Route 2, Los Angeles, CA 90067.

Parking is $1 an hour for the first 3 hours and $2.00 for every 30 minutes thereafter.


All-State Legal
Bame Public Relations
Berbay Marketing & PR
Blattel Communications
Echelon Fine Printing
jstokes creative marketing agency

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