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  • LMA NW: Law Firm Economics—A Crash Course
 LMA West Region

LMA NW: Law Firm Economics—A Crash Course

  • 12 Oct 2017
  • 11:45 AM - 1:00 PM
  • Lane Powell PC | 1420 5th Ave #4200 | Seattle, WA 98101


  • Requires registration code.

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October Lunch 'n Learn:
Law Firm Economics: A Crash Course

Marketing professionals focus daily on the function at the very core of law firm success or failure—revenue generation. Because law firms must operate more like traditional businesses than ever before, it is essential that legal marketers understand how the decisions made in individual or group attempts to garner business affect law firm performance.

Join Trevor Varnes, Chief Financial Officer at Perkins Coie, and Sanju Kripalani, Director of Business Development at Lane Powell, as they discuss:

• The metrics that define group performance in law firms

• How those metrics move with business development tactics, including hourly rate and volume discounts, staffing, alternative fees

• How firms calculate profit and then translate that into compensation and resource allocation

• How group performance affects overall firm performance

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