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  • LMA OC: Law School for Marketers. Free For LMA Members
 LMA West Region

LMA OC: Law School for Marketers. Free For LMA Members

  • 25 Jul 2017
  • 11:30 AM - 1:30 PM
  • Orange County Pacific Club 4110 MacArthur Blvd, Newport Beach, CA 92660

Registration

  • Free

THIS EVENT HAS BEEN CANCELED.  PLEASE LOOK FOR IT AGAIN IN JANUARY 2018.


Law School for Marketers:Decrypting the Complex World of Litigation to be a More Valuable BD Professional 

What is the rocket docket? What is a qui tam plaintiff? As a legal marketer, you tell your lawyers that creating loyal relationships with clients requires an in-depth understanding of their clients’ businesses, industries, and objectives. Similarly, it is also imperative that legal marketers understand the business of the clients they serve— the lawyers. In addition to covering the basic nuts and bolts of litigation terminology, this presentation will examine how to build and launch a system to track newly filed litigation in courts across the country and secure litigation engagements from existing and prospective clients. By implementing the protocol this session details, you can help your firm seize new growth opportunities and become an indispensable resource to the lawyers and practices you support.

    Presenters

    Cynthia Holbrook, Marketing Managing Director, Winston & Strawn

    Robin Gerard, Chief Marketing Officer Stradling, Yocca, Carlson & Rauth

    Date & Time

    Orange County: Tuesday, July 25 | The Pacific Club, La Jolla Room | 11:30 a.m. – 1:15 p.m.

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