• Home
  • LMA SD: Law School for Marketers. Free For LMA Members
 LMA West Region

LMA SD: Law School for Marketers. Free For LMA Members

  • 26 Jul 2017
  • 11:30 AM - 1:30 PM
  • San Diego County Bar Association 401 West A Street, San Diego, CA 92101

Registration

  • Free

THIS EVENT HAS BEEN CANCELED.  PLEASE LOOK FOR IT AGAIN IN JANUARY 2018.


Law School for Marketers: Decrypting the Complex World of Litigation to be a More Valuable BD Professional 

What is the rocket docket? What is a qui tam plaintiff? As a legal marketer, you tell your lawyers that creating loyal relationships with clients requires an in-depth understanding of their clients’ businesses, industries, and objectives. Similarly, it is also imperative that legal marketers understand the business of the clients they serve— the lawyers. In addition to covering the basic nuts and bolts of litigation terminology, this presentation will examine how to build and launch a system to track newly filed litigation in courts across the country and secure litigation engagements from existing and prospective clients. By implementing the protocol this session details, you can help your firm seize new growth opportunities and become an indispensable resource to the lawyers and practices you support.

Topics include:

  • An overview of the state, federal, and appellate court systems
  • The stages of litigation, including motion practice, mediation, arbitration, and trials
  • Simplifying complicated—and common—terms and jargon, such as FCPA, FCA, and FLSA.
  • Demystifying a court filing
  • Selecting the right litigation-spotting tools to meet your specific goals
  • How to set up effective searches to capture filings against clients, with specific claims, and in specific jurisdictions
  • Quickly identifying high-value cases and filtering out nuisance cases
  • How to effectively launch a firm-wide litigation-spotting protocol
  • Demonstrating ROI by tracking and communicating success

Presenters

Robin Gerard, Chief Marketing Officer Stradling, Yocca, Carlson & Rauth

Cynthia Holbrook, Marketing Managing Director, Winston & Strawn

Date & Time

Wednesday, July 26 | San Diego Bar Association | 401 W A Street, #1100, San Diego, CA 92101 |11:30 a.m. – 1:15 p.m.

THANKS TO OUR PROGRAM CO-SPONSOR


THANKS TO OUR EDUCATIONAL SPONSORS



© Legal Marketing Association - West Region
Powered by Wild Apricot Membership Software