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 LMA West Region

LMA LA: Developing an Integrated PR and Marketing Strategy

  • 24 May 2017
  • 11:30 AM - 1:00 PM
  • Irell & Manella LLP / 1800 Avenue of the Stars, Suite 900 / Los Angeles, CA 90067-4276
  • 18

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Developing an Integrated PR and Marketing Strategy

A law firm’s public relations strategy is critical to successfully expanding its reputation among clients and better connecting with prospective buyers of legal services. The most successful approach is one that integrates PR, marketing, communications and business development strategies to help firms deliver the right message to the right audience at the right time.

Join LMA-LA for a cross-disciplinary panel of top professionals from the PR industry and law firms who will share tips for achieving this type of integrated approach. They will explore:

  • How law firms can garner coverage in national, regional, industry and legal news outlets
  • What makes a successful integrated strategy
  • How to identify opportunities for media leads
  • Which stakeholders at firms can help with PR opportunities
  • What is meaningful ROI and how to track it

PANELISTS

Jennifer Klein, Director of Communications and Public Relations, Littler Mendelson

Heather Morse, Director of Marketing, Greenberg Glusker

Sharon Berman, Managing Principal, Berbay Marketing and PR

MODERATOR

Frank Pizzurro, Senior Public Relations Manager, Latham & Watkins LLP

DATE/TIME

Wednesday, May 24, 2017
11:30 a.m. to 1:00 p.m.

11:30 – 12:00 - Networking and Lunch (provided)

12:00 – 1:00 - Panel and Group Discussion



LOCATION

Irell & Manella LLP
1800 Avenue of the Stars, Suite 900
Los Angeles, CA 90067-4276

COST

LMA Members: FREE
Non-Members: $15





Sponsors

All-State Legal
Bame Public Relations
Berbay Marketing & PR
Blattel Communications
Echelon Fine Printing
jstokes creative marketing agency
RubyLaw
Tikit

Webinar Sponsor

On24, Inc.

Local Sponsors








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