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 LMA West Region

LMA NW: So What? How to Write Client Alerts That Get Read...And Get Results (Seattle)

  • 17 May 2017
  • 11:30 AM - 1:30 PM
  • Davis Wright Tremaine / Seattle


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So What? How to Write Client Alerts That Get Read...And Get Results

Client alerts are sort of the red-headed stepchild of legal marketing. Often unwanted, often unread, and perceived as very hard to make effective. This seminar will teach you how to change all that, and plan and write alerts that get read, and get results.

Writing a great alert means identifying and focusing on the information and implications that matter to your clients, and presenting it in an organized, easily readable way. To put it a little more bluntly, every alert needs to be based on the unspoken question your clients are asking themselves: “So what?”

A good alert delivers information that matters, explains why it matters, and most importantly, explains what the client should do about it. It’s a blend of the proactive and the reactive, and combines information, analysis and implications into one well-written, clear and actionable article. In this seminar, attendees will learn how to:

  • Identify great client alert topics
  • Structure an alert to deliver maximum impact, actionability and organization
  • Identify why the alert is relevant, and actionable – answer the “So what?” question

Peter Darling is a founder of the Repechage Group, in Santa Cruz, California. He has advised dozens of law firms across the United States on marketing, sales and business development, strategy and communications. His clientele includes AmLaw 100 firms such as Baker & McKenzie, Duane Morris and Schiff Hardin, along with numerous smaller firms. He has also written and spoken extensively, for the American Bar Association, the California Lawyers Association, and numerous industry groups.              

Davis Wright Tremaine
1201 Third Avenue, Suite 2200
Seattle, WA 98101

Please note, parking will NOT be validated.


All-State Legal
Bame Public Relations
Berbay Marketing & PR
Blattel Communications
Echelon Fine Printing
jstokes creative marketing agency

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