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  • LMA BAY: Beyond “Full service” and “Client Focused”
 LMA West Region

LMA BAY: Beyond “Full service” and “Client Focused”

  • 12 Oct 2017
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery Street, 3rd Floor, San Francisco, CA 94111


Registration is closed

Beyond “Full service” and “Client Focused”:

Establishing Law Firm Differentiators That Clients Find Meaningful

As marketing professionals, we’re always laser-focused on identifying our firm’s key differentiators to leverage as a competitive advantage. There are plenty of intelligent, well-schooled lawyers, leveraging innovative technologies and legal expertise to add value and offer good client service.

So, what are the differentiators that are truly different to rise above others in a highly competitive landscape? “Full-service”, “client focused”, “experienced” -- yes, yours and most every other firm! Perhaps these words are accurate, but do they really matter to clients and do they really set your firm apart? Turning your attention to what is both valuable and meaningful to your clients nets you unique and powerful differentiators that drives growth and loyalty.

This program will explore:

  • What do clients value?
  • How to match client needs with differentiators that genuinely reflect your firm’s strengths.
  • How to distinguish yourself from other firms claiming the same value proposition.
  • How to communicate and demonstrate value in these strengths both internally and to the marketplace.
  • How do you integrate these in your marketing and business development activities?


Brian Colucci
Chief Business Development and Marketing Officer
Kilpatrick Townsend & Stockton

Deanna Kwong
IP Litigation Counsel
Hewlett Packard Enterprise

Catherine Zinn
Chief Client Officer

Thursday, October 12, 2017

Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.

San Francisco

Bar Association of San Francisco
301 Battery Street, 3rd Floor, San Francisco, CA 94111
T: 415.982.1600


Churchwell White
1414 K Street, 6th Floor
Sacramento, CA 95814

Silicon Valley

Law Offices of Peter N. Brewer
2501 Park Blvd., 2nd Floor
Palo Alto, CA 94306

(A group sandwich and salad buffet are provided. We try our best to accommodate vegetarian, vegan and gluten-free fare. Please arrive promptly for the best selection to accommodate your dietary needs.)


All-State Legal
Bame Public Relations
Berbay Marketing & PR
Blattel Communications
Echelon Fine Printing
jstokes creative marketing agency

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On24, Inc.

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