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 LMA West Region

LMA BAY: Creating and Conveying Content that Clients Count On

  • 21 Sep 2017
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery Street, 3rd Floor, San Francisco, CA 94111

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Creating and Conveying Content that Clients Count On: 

Engaging PR in Developing and Delivering a Content Strategy

The strength behind a good content strategy is ensuring that it is focused and consistent with a firm's key branding message. PR and communications professionals can play a vital role in both helping develop content and delivering it to various audiences. Our panel of content and PR experts will help you better understand what a content strategy is, how to develop one, how to use various communication channels to deliver your message and how to determine if your strategy is working or not.

Key Takeaways

  • How to get started developing a good, solid content strategy
  • Best communication channels for getting your content out
  • Using analytics to improve and focus our strategy

Moderator:


John Buchanan

Panelists:


Erik Cummins
Pillsbury Winthrop


Peter Darling
Repechage Group



Susan Kostal

Thursday, Sep 21, 2017

Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.

San Francisco

Bar Association of San Francisco
301 Battery Street, 3rd Floor, San Francisco, CA 94111
T: 415.982.1600

Sacramento

Greenberg Traurig
1201 K St Ste 1100
Sacramento, CA

Silicon Valley

Latham & Watkins
Silicon Bay 6 Conf. Room
140 Scott Drive
Menlo Park, CA 94025

(A group sandwich and salad buffet are provided. We try our best to accommodate vegetarian, vegan and gluten-free fare. Please arrive promptly for the best selection to accommodate your dietary needs.)


Sponsors

All-State Legal
Bame Public Relations
Berbay Marketing & PR
Blattel Communications
Echelon Fine Printing
jstokes creative marketing agency
RubyLaw
Tikit

Webinar Sponsor

On24, Inc.

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