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 LMA West Region

LMA LA: The Art, Science & Grit of High Performance

  • 14 Feb 2017
  • 11:30 AM - 1:00 PM
  • Akin Gump - Century City / 1999 Avenue of the Stars #600 / Los Angeles, CA 90067


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The Art, Science & Grit of High Performance

Marketing teams are the backbone of law firm revenue growth. These teams of marketing and business development professionals work tirelessly to win the most profitable deals, retain the best clients and coach rainmakers to get better at what they do. High performers have become essential to sustainability in the increasingly-competitive legal market.

How does a marketer become a high performer? Are high performers "naturally good" at what they do? Or can all marketers achieve high-performance beyond their wildest dreams?

They can, and there is a systematic, simple way to do so. Contrary to what many think, high performance teams are what create high performers, and not the other way around.

Join Darryl Cross as he shares proven scientific methods, practices from other industries and 30 years of experience coaching rainmakers and business professionals from all over the world to help you learn the Art, Science and Grit of High Performance.

To unleash your potential in 2017, you will learn:

  • The key factors of high performance in marketing and business development-and every domain
  • Why some marketers have swagger while others sweat through every interaction
  • Why it is almost impossible for individuals to become experts on their own
  • How to leverage team-centric training and development to foster high performance on your marketing team and for the lawyers you support


Darryl Cross, CEO and founder of HighPer Coaching

Century City
Akin Gump
1999 Avenue of the Stars #600
Los Angeles, CA 90067

Please note, parking will NOT be validated.


All-State Legal
Bame Public Relations
Berbay Marketing & PR
Blattel Communications
Echelon Fine Printing
jstokes creative marketing agency

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On24, Inc.

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