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 LMA West Region

Five Ways to Use Legal Technology to Get Eyeballs on Your Content

  • 09 Jun 2016
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery Street, 3rd Floor, San Francisco, CA 94111

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Five Ways to Use Legal Technology to Get Eyeballs on Your Content   

At a rapidly increasing rate, lawyers and law firms are publishing legal commentary and analysis online to market themselves and develop business. An attorney who is attempting to build a book of business publishes content on firm publications, industry newsletters, and client alerts to build a reputation in the field and showcase a specialty within a niche.   

With so many options for what, where, and how to publish, it can be it can be incredibly time-consuming and expensive to figure out which tools and strategies are most likely to succeed in getting high-quality content in front of a potential client or referral source.  

Takeaways 

  • Learn about what legal commentary, articles, and newsletters are read, and which ones are ignored.            
  • Discover how placing your content next to cases and statutes is a boon to business development.
  • Stay ahead of a rapidly shifting legal tech landscape re-thinking the way content marketing is conducted at firms.
  • Leverage your legal commentary to establish a whole new pipeline of business.
  • Resurrect and re-purpose content that is over 10 years old (and on the 10th Google search results page)

Speakers

Jake Heller, Founder and CEO, Casetext

Melita Jampol, Director of Communications, Fenwick & West

 

Moderator

Dave Bruns, Director of Client Services, Farella Braun + Martel                     

 

Thursday, June 9, 2016
Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.


San Francisco
Bar Association of San Francisco, 301 Battery Street, 3rd Floor, San Francisco, CA 94111

Sacramento City Group  Greenberg Traurig, 1201 K Street, Suite 1100, Sacramento, CA 95814

(A group sandwich and salad buffet are provided. We try our best to accommodate vegetarian, vegan and gluten-free fare. Please arrive promptly for the best selection to accommodate your dietary needs.)


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