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 LMA West Region

Building Brand Equity: Aligning Marketing, PR and BD to Maximize Firm Investments

  • 10 Nov 2016
  • 11:30 AM - 1:30 PM
  • Bar Association of San Francisco, 301 Battery Street, 3rd Floor, San Francisco, CA 94111

Registration

  • View webinar at:
    Greenberg Traurig, LLP
    1201 K Street, Suite 1100
    Sacramento, CA 95814
  • View webinar at:
    K&L Gates LLP
    630 Hansen Way
    Palo Alto, CA 94304

Registration is closed

Building Brand Equity: Aligning Marketing, PR and BD to Maximize Firm Investments

                   

Law firm brands are no longer the sole domain of the marketing department – and they rely on much more than a good logo designer or tagline copywriter. The firm’s brand equity is built on the backs of many professionals and across all departments -- from the website to the receptionist in the lobby to the junior lawyer to the billing department. Client experience mapping and client interviews are showing us where we can shore up brand equity, and nurture campaigns and client teams are adding strength to the foundation. Of course, a polished and professional image is also still critical. Our panel will take on the evolving and expanding meaning of a law firm’s brand and provide perspective on and best practices on building brand equity for professional services.

       

Moderator: Traci Stuart, President, Blattel Communications          

Panelists, representing the brands from…

Judges, long time legal leaders and project management prowess - Michele Apostolos, Director, Marketing Communication, JAMS        

Big law - Monica Rodriguez Kuniyoshi, Associate Director, Marketing & BD Operations and Development, K&L Gates
Regional powerhouse - Lydia Bednerik, Director of Marketing & Business Development, Wendel Rosen

                        

Thursday, November 10, 2016
Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.


San Francisco
Bar Association of San Francisco, 301 Battery Street, 3rd Floor, San Francisco, CA 94111

Sacramento
Kronick
400 Capitol Mall, 27th Floor
Sacramento,CA 95814 

Silicon Valley
K&L Gates LLP
630 Hansen Way
Palo Alto, CA 94304

(A group sandwich and salad buffet are provided. We try our best to accommodate vegetarian, vegan and gluten-free fare. Please arrive promptly for the best selection to accommodate your dietary needs.)


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