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 LMA West Region

Tales from the Trenches: Lessons Learned from LMA Leaders

  • 13 Aug 2015
  • 11:30 AM - 1:30 PM
  • BASF, 301 Battery Street, 3rd Floor, San Francisco, CA


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Tales from the Trenches: Lessons Learned from LMA Leaders

Whether you are new to legal marketing or have been in the game for quite some time, please join us for what will surely be a lively panel discussion with LMA leaders offering practical tips, lessons learned, and personal anecdotes on how to create a satisfying and successful legal marketing career.

Our distinguished panelists have held a range of roles in the industry over the course of their careers -- from senior level law firm positions to consulting roles. Each panelist has found ways to re-invent themselves in varying degrees over the years, which has allowed them to evolve professionally and stay engaged in their work.

Please join us as we discuss a variety of topics, including:

  • To specialize or not? Pros and cons of being the marketing “generalist”
  • How to differentiate yourself and navigate firm/team dynamics
  • Showcasing the marketing success stories and your department’s value to the firm
  • How to get partner and firm management “buy-in” for marketing/BD initiatives
  • The evolution of client-facing roles
  • Tips for staying engaged in your work and knowing when (and how) to re-direct your path

Thursday, August 13, 2015
Registration and Lunch - 11:30 a.m. to 12:00 p.m.
Program - 12:00 p.m. to 1:30 p.m.

San Francisco
Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

(A group sandwich and salad buffet are provided. We try our best to accommodate vegetarian, vegan and gluten-free fare. Please arrive promptly for the best selection to accommodate your dietary needs.


Visit Bame PR
Visit Blattel
Visit Hampton OBannon Partners


Practice Boomers

Visit Tenrec

Visit The Ligature


Len Auletto - Moderator
CMO, Legal Marketing
Daily Journal Corporation

Erin Banks - Panelist
Senior Client Relations Manager
Perkins Coie LLP

Beverly Chantalle McManus - Panelist
Business Development – Silicon Valley
Simpson Thacher & Bartlett LLP

Jonathan Fitzgarrald - Panelist
Managing Partner
Equinox Strategy Partners

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