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 LMA West Region

Creating Winning RFPs

  • 09 Apr 2015
  • 11:30 AM - 1:30 PM
  • BASF, 301 Battery Street, 3rd Floor, San Francisco, CA


Registration is closed

Creating Winning RFPs

The RFP process is designed to create the appearance of objectivity. Lawyers believe they will win with data, logic and facts. In fact, an RFP response is actually a sales document, and the key to success is in persuasiveness. Peter Darling will use an actual RFP for a seven-figure client to illustrate his approach to responding to RFPs. Topics include managing attorney expectations, research, organization and style along with design, strategy and what calls the "client-centric" proposal.

Key takeaways:

  • The Client-Centric proposal
  • How to incorporate strategy
  • Design and content
  • 3 characteristics an RFP should have
  • When to respond to an RFP - and when not to

Time and Locations

Thursday, April 9, 2015
11:30 a.m.  Registration and Lunch
12:00 p.m. Program

San Francisco
Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

A group sandwich and salad buffet are provided. We try our best to accommodate vegetarian, vegan and gluten-free fare. Please arrive promptly for the best selection to accommodate your dietary needs.

Sacramento (Webinar ONLY – ON24)

Silicon Valley (Webinar Meeting – ON24)
Sheppard Mullin
379 Lytton Avenue
Palo Alto, CA 94304
(650) 327-2900
Lunch Provided

Walnut Creek (Webinar Meeting – ON24)
Archer Norris
2033 North Main Street #800
Walnut Creek, CA 94596
(925) 930-6600
Lunch Provided



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Peter Darling is a consultant, entrepreneur and executive, specializing in working with professional services firms. He has consulted with dozens of companies in the United States, Singapore, Korea, Japan, the Czech Republic, France, India, the Netherlands and elsewhere.

Peter has over twenty years of experience in all facets of marketing, strategy and business development. He began his career as an advertising copywriter under the legendary Peter Arnell at Arnell/Bickford Associates. At A/B, Peter worked on numerous high-profile accounts, including Donna Karan, DKNY, Lifetime Television, and others. While working at A/B, Peter also took first place in the prestigious J. Walter Thompson copywriting competition, and studied at the School of Visual Arts in New York. Following A/B, Peter attended the Law School of the University of Pennsylvania. At Penn, Peter was an editor of the Journal of International Business Law, and also studied strategy, marketing and statistics at the Wharton School. He received his J.D. in 1993, and was a practicing attorney in Philadelphia for four years, specializing in commercial litigation.

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