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 LMA West Region

What Makes Some Articles More Popular than Others?

  • 12 Mar 2015
  • 11:30 AM - 1:30 PM
  • BASF 301 Battery Street, 3rd Floor, San Francisco, CA 94111


Registration is closed


What makes some articles more popular than others? Why do some articles gain more readers and persist longer than other articles? Based on research and a case study presented by JDSupra, this program will discuss editorial and content marketing best practices, show how changing the perspective of coverage of timely issues will convert into growing and strengthening your Firm's readership base to become a leader within its industry.

Time and Locations

Thursday, March 12, 2015
11:30 a.m.  Registration and Lunch
12:00 p.m. Program

San Francisco
Bar Association of San Francisco
301 Battery St., Third Floor
San Francisco, CA 94111

A group sandwich and salad buffet is provided. We try our best to accommodate dietary restrictions. Please arrive promptly for the best selection.

Sacramento (Webinar – ON24)
Greenberg Traurig
1201 K Street, Suite 1100
Sacramento, CA 95814

Silicon Valley (Webinar – ON24)
Law Offices of Peter N. Brewer
2501 Park Blvd., 2nd Floor
Palo Alto, CA 94306
(650) 327-2900



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Adrian Lurssen is vice president of strategic development and co-founder of JDSupra, a digital media company that enables professionals to increase visibility by sharing their expertise online. JDSupra distributes long form content to targeted audiences around the web. With subscribers in the many hundreds of thousands, readers include in-house counsel, c-level executives, media members, and others. JD Supra clients include some of the largest law firms in the world, as well as solo attorneys and professionals in niche fields and practices. Adrian's articles have been published in the Chicago Sun Times, USA Today, Forbes Traveller, Yahoo! Internet Life, and elsewhere. He earned a graduate degree in Creative Writing and he is also a published poet. He has always been driven by an interest of the intersection of technology and media. As the son of an old-world print journalist, he claims to have inherited the gene that makes him care about delivering content to audience. Additionally, he learned to program (Pascal, Cobol, Fortran, Basic, etc.) in the early 80s and spent time on the old dial-up BBS platforms. Adrian has been invited to speak around the country on the state of content marketing and digital media, especially as it pertains to marketing of professional services.

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