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 LMA West Region

Tech Tuesday Webinar: Social Media Workshop

  • 07 Jul 2015
  • 3:00 AM
  • 15 Nov 2015
  • 11:59 PM
  • Webinar


  • Watch at Your Desk online webinar
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Tech Tuesday   


Learn all the basics to ensure your firm is visible on social media. This webinar is based on a workshop and is 90 minutes in duration.

July 7, 2015
Duration: 1 hour, 32 minutes


Social Media Toolkit: Building A Robust Strategy for Your Firm’s Online Presence

In this workshop, we will dissect the firm pages on social media networks, debunk common myths about blogging, show you how to give your content nine lives, and provide a template for tracking key analytics across platforms.

Social Media

  • Are LinkedIn, Facebook, Google+ and Twitter firm pages a waste of time?
    Come away armed with information about the use of firm company pages on social media networks.
  • 20 Social Media Strategies in 20 minutes
    We will look at some of the lesser-used tools, networks and strategies and give you a brief overview and suggested use for each.

Overcoming Blogging Myths

  • Starting a blog and creating a process
  • Writing to your audience
  • How to keep the momentum going
  • How to measure success for a blog

Giving Your Content Nine Lives

  • We will break into a group activity to explore all the ways that you can repurpose your content.


  • How to use analytics to evaluate the success of content
  • Walk away with a template that highlights the important stats that marketers and your attorneys need to know

Webinar Sponsor

  Adrian Dayton
Clear View Social

Adrian Dayton is an evangelist of social media for the legal profession. Starting in 2009 with the publication of his first book Social Media for Lawyers: Twitter Edition (ARG Group) he asked the question, can lawyers use social media to build high value relationships and make it rain?

Over the two years since his first book was written, Adrian has had a chance to test and prove that hypothesis working with some of the largest and most well respected law firms in the United States. He has worked on strategic planning and long term implementation with Global 100 law firms, mid-sized firms in the AmLaw 250 as well as firms across Australia.

In working with pilot groups, Adrian has developed a 6-12 month coaching and training programs that help lawyers identify, quality and engage new prospects with the help of social media. Through this process he has facilitated in the design and launch of dozens of law blogs and helped hundreds of lawyers build strategic social media profiles.

He has a passion for writing and is currently a weekly columnist for the National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. His latest book is Social Media for Lawyers: LinkedIn, Blogs and Website 2.0. You can follow him on Twitter @adriandayton.

  Stefanie Knapp
Online Marketing Manager
Allen Matkins

Stefanie Knapp is the online marketing specialist for Allen Matkins, a California-based law firm serving the real estate industry. Stefanie manages the firm’s online communications initiatives, including the firm’s website, videos, and email marketing and social media campaigns. Prior to joining the legal profession, Stefanie was an award-winning reporter and editor at the Los Angeles Daily Journal, a legal newspaper. She holds a B.A. in magazine journalism from Syracuse University and an M.B.A. from UCLA Anderson School of Management.

  Jacqueline Madarang
Marketing Technology Manager
Bradley Arant Boult Cummings LLP

Jacqueline Madarang is the Marketing Technology Manager at Bradley Arant Boult Cummings LLP, a 450-attorney law firm with seven offices across the Southeast where she focuses on developing digital and communications programs that further business development objectives. She oversees and manages all aspects of the firm’s digital marketing including its website, blogs, social media programs, client relationship management database (CRM), and email marketing.

Prior to moving to Birmingham from California and working at Bradley Arant, she has worked in marketing roles at both law firms and wealth/investment management firms, including Best Best & Krieger, Venable, and Northern Trust.

Jacqueline is an active member of the Legal Marketing Association (LMA), and has been a committee member of the LMA Technology Conference West committee and International LMA Technology committee in the past few years. She is also the Chair of Communications/Technology for the Los Angeles chapter.

  Jasmine Trillos-Decarie
Director of Marketing & Business Development
Foley Hoag LLP

Jasmine Trillos-Decarie is the Director of Marketing & Business Development at Foley Hoag LLP where she is responsible for developing and overseeing all of the firm’s marketing and business development strategies. She is an experienced marketing leader with 20 years of experience in marketing and business development at two international AmLaw 100 firms prior to joining Foley Hoag. In her free time she enjoys exploring ways that social/new media can be leveraged for law firm business development, relaxing with her five year old, running and enjoying fine wine.

Tech Tuesday is a monthly webinar offered on first Tuesday of every month covering technology topics of interest to legal marketers.


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