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Tech Tuesday Webinar: Modern Law Firm Websites

  • 03 Feb 2015
  • 3:00 AM
  • 15 Nov 2015
  • 11:59 PM
  • Webinar

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Tech Tuesday   

MODERN WEBSITES

Join us for this fast paced session addressing modern websites and using data to drive new business.

WEBINAR
February 3, 2015
Duration: 1 hour, 3 minutes

THIS WEBINAR IS AVAILABLE ON-DEMAND FROM February 3, 2015 TO November 15, 2015

   
 
  Pete Amundson
Architect
One North Interactive

Jessica DeJong
Art Director
One North Interactive

Responsive websites: The 3 W’s of going responsive

The Web is going Responsive, including 11-12% of the top 100,000 sites, and everyone’s telling you your firm should join the ranks. What does that mean for you? Join us as we break down the options available for optimizing your website for multiple devices and screen sizes.

Understand the difference between Responsive Retrofitting, Responsive Mobile Sites, Mobile-First Responsive Design and Piecemeal, and learn what to expect once you’ve chosen the path that’s right for you. Find out the hurdles or challenges you might run in to along the way, and see in-and-out-of-industry examples of how business have tackled these to create successful Responsive experiences.

     
  Per Casey
President
Tenrec, Inc.


Why your next website redesign project should be your last

Websites, like houses, are not meant to be torn down and rebuilt every three to five years. In this session you will learn how to shift your approach to the firm website and online marketing from slash-and-burn to extend-and-evolve. to reach a more sustainable and ultimately more successful relationship with it.

In this session you will learn how to break down your website into its key integral parts and how to build ongoing maintenance plans for each part that keep the site progressing without a tear-down. You will leave with tools and techniques for getting the maintenance and upkeep of your site under control while also keeping pace with the ever-changing world of online technology. You will also learn tips for defining and preserving your site's long term goals and how to measure the site's performance toward those goals.

     
  Robert Algeri
Partner
Great Jakes Marketing Company


Marketing Automation - The death of law firm websites as we know them?

A new technology called Marketing Automation with earth-shaking potential has emerged, and soon it will be available to law firms. This technology is designed to deliver the right content to the exact right person, at just the right time. It will thereby transform your website from an online brochure to a “lead-generation ecosystem” and allow you to:

  • Know your website visitors by name
  • Know every action they take on your website
  • Know when they return
  • Keep track of all of a prospect’s website activity in their CRM profile

It delivers actionable sales data – unlike any that legal marketers have had before. And the insights it provides have the potential to completely transform the business of legal marketing from an art to a data-driven science. It will also change how marketing is perceived within the law firm and give it a bigger seat at the table.

     
  Chuck Murphy
CEO
Boston Interactive


I Spy with My Legal Eye - Boston Interactive Eye Tracking Lab: Providing a way to visualize user interaction to drive effective online marketing

What online content motivates viewers to act? This session will identify what content users seek, how a firm’s website can effectively communicate such, and how to develop a strategy that utilizes technology to measure a site’s ability to do so.

This will be demonstrated utilizing Boston Interactive’s Eye Tracking Lab, a system that provides the technology to visualize user interaction.

Attendees will learn how to:

  • Develop specific Key Performance Indicators that map to business goals
  • Design best practices for delivering effective calls to action and behavioral cues
  • Implement actionable strategies on their current websites to improve overall performance and effectiveness
  • Balance creative design and content to meet audiences’ interests

Webinar Sponsor
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Robert Algeri
Partner
Great Jakes marketing Company

Robert is a co-founder of Great Jakes, a marketing firm that develops next-generation websites for mid-size and large law firms. His firm has pioneered the use of “Attorney Microsites”undefined essentially, small, highly customizable websites for each attorney that fit within the firm’s larger website.

In addition to his responsibilities at Great Jakes, Robert is an active member of the legal marketing community and has held various board positions at the New York Legal Marketing Association. He is also a recent Co-Chair of the International LMA’s technology committee.

Robert is also an accomplished writer, and his ideas about the future of the law firm website can be found at the Great Jakes Blog. He has also authored multiple articles for publications like LMA’s Strategies Magazine, Marketing the Law Firm and the National Law Journal.


Pete Amundson
Architect
One North Interactive

Pete Amundson is an Architect at One North Interactive, managing the development teams responsible for architecting and implementing unique web solutions. He acts as Technical Consultant on key client initiatives, leading these projects through the full development cycle. His team’s close attention to the ever-changing technology landscape helps keep clients stay on top of their audiences’ evolving information consumption habits. Prior to One North, Pete worked as an Architect at Hubbard One. He has also worked as a consultant for various companies around the Chicago area, including clients like Redbox, FTD and BlueCross BlueShield of IL. Pete graduated from DePauw University with a degree in computer science.


Per Casey
CEO
Tenrec, Inc.

Per founded Tenrec in 1999 with a single goal in mind, to create a company that specialized in web technology and that could build applications, solve problems and provide support to companies utilizing advanced internet-based systems.
Over the next ten or so years, the internet industry tanked, then blossomed, then tanked again and then more or less took off into the stratosphere. Through it all Tenrec has been doing exactly what the company set out to do, helping businesses design, build, connect, launch, and maintain their web-based systems.

Per and Tenrec have both developed a focus on the needs of professional services firms and law firms in particular. Per has led countless website and web technology projects for law firms across North America. Just some of the firms he has worked with include: Morrison Foerster, Drinker Biddle, Bryan Cave, Cozen O’Connor, Fish Richardson, Munger Tolles Olson, Sedgwick Detert Moran & Arnold and Fenwick & West.

When not working for law firms, Per has worked with some of the world's leading companies. Per has led web technology projects for Bank of America, Wells Fargo, Genentech, LucasArts and IDG. He has also worked with many non-profits including the Oregon Community Foundation, Seton Institute and the Employment Law Alliance.

Per lives with his wife, two kids, and two dogs in Napa, CA. When not at work he hopes you’ll find him camping, fishing, or traveling the world, but most likely he’s just in his backyard mowing the lawn or playing basketball.


Jessica DeJong
Associate Art Director
One North Interactive

As Art Director for One North, Jessica collaborates with clients to deliver interactive solutions, including creative strategy, website design concepts and brand development. Jessica works closely with One North’s creative, strategy and technology teams to create visually compelling designs and engaging user experiences. Jessica brings a strong design sense and attention to detail to her work, as well as a passion for staying current with web and UX/UI trends. Prior to joining One North, Jessica was the art director for a regional publication focused on philanthropy, where she developed and launched an interactive iPad magazine. Jessica earned her bachelor’s degree from the University of Michigan, where she was a varsity letter winner in cross country and track & field. She is currently pursuing her master’s degree in Human-Computer Interaction from DePaul University.


Chuck Murphy
Founder and CEO
Boston Interactive

Chuck Murphy is the CEO of Boston Interactive having founded the company in 1999. Chuck understood early on how the power of the Internet could change how we communicate and conduct business online. Chuck has led Boston Interactive to be the 10th fastest growing company in Boston by providing vision and keeping focused on delivering interactive web based solutions. Chuck frequently speaks on website best practices and is active in many of the local professional organizations. Chuck is a Board Member of the Doug Flutie Jr. Foundation for Autism, the Boston Irish Business Association (BIBA), the Shawn Thornton Foundation and is on the advisory board for the Boston SIM (Society of Information Management).

Chuck attended California State University, Long Beach and graduated with degrees in Electrical Engineering and Bio-Medical Engineering.

Chuck grew up on the South Shore before heading west to California. Chuck played Rugby for the Cal State team before traveling overseas to play for a semi-professional team. Chuck is proud of the 24 different country stamps in his well worn passport. He now plays the gentler sport of golf and can be found at his Friday 11:43 “meeting” on Cape Cod during the summers.

 

Tech Tuesday is a monthly webinar offered on first Tuesday of every month covering technology topics of interest to legal marketers.

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