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 LMA West Region

Tech Tuesday Webinar: LinkedIn and Legal Marketing

  • 06 Jan 2015
  • 3:00 AM
  • 15 Nov 2015
  • 11:59 PM
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Tech Tuesday   


Everything you need to know about developing business using LinkedIn

January 6, 2015
Duration: 1 hour, 12 minutes

THIS WEBINAR IS AVAILABLE ON-DEMAND FROM January 6, 2015 TO November 15, 2015

We received several thought provoking proposals addressing compelling ways that LinkedIn is affecting the legal profession. Rather than choose, we have designed this mash-up of topics on important aspects of LinkedIn.

This was our top-rated session of the Legal Marketing Technology Conference

    Brad Shepard 
  Brad Shepard

LinkedIn & in-house counsel
Brad Shepard, Kredible
We will present research conducted by Kredible, in association with Georgia Tech on a broad cross-section of in-house counsel that shows in detail exactly how online tools have changed forever the way the credibility of law firms and their attorneys is vetted. The research used a variety of methods to study the way in-house counsel use online tools to vet attorneys undefined from deep one-on-one ethnographic interviews with in-house counsel to eye-tracking research that allowed us to learn precisely what they look for when they review firm websites, the LinkedIn profiles of specific attorneys and any other material that surfaces when they use search tools to study a firm or an attorney.

  David Ackert
Practice Boomers

LinkedIn & business development
David Ackert, Practice Boomers
Many lawyers are still slow to adopt LinkedIn into their business development routine, partially because they don’t know how to use it efficiently for measurable results. In this program, we will demonstrate efficient, highly implementable techniques that will resonate with your lawyers. You will leave this session with tactical takeaways that demonstrate a new level of social media expertise and a higher business value to your firm.

  Adrian Dayton
Clear View Social

What makes a great online profile?
Adrian Dayton, Clear View Social
A critical part of lawyer success on LinkedIn is createing a great online profile. Adrian Dayton walks through examples of great lawyer profiles on LinkedIn, and will walk though how to write profiles with information that will be noticed.

David Ackert
Practice Boomers

David Ackert, MA, is the president of The Ackert Advisory, a business development coaching firm established in the late 90s. David has personally developed and implemented client development programs for hundreds of law firms, from regional boutiques to some of the top Am Law 100s. He is the founder of Practice Boomers®, a distance learning program that teaches business development to lawyers.

David’s business development programs have garnered press from such publications as the LA Times, The National Review, the Los Angeles Business Journal, The Wall Street Journal, and the Daily Journal. He has been quoted in several trade publications and business books. He has spoken at ABA and State Bar conferences, participated on panels and been the keynote speaker at numerous conferences on the topic of business development. He teaches strategic planning and marketing courses through UCLA Extension and is a guest lecturer at USC Marshall School of Business.

He serves as Chairman of the Board of Directors for Voices in Harmony, a non-profit arts/mentoring organization he co-founded in 1995 that provides extra-curricular and classroom programs for at-risk teens around the world. He was one of the nine people awarded as a “Difference Maker” from Ithaca College in its recognition of alumni who have made a meaningful impact through community service initiatives. In addition to Ithaca College, David holds degrees from Carnegie Mellon University and USM.

Adrian Dayton
Clearview Social

Adrian Dayton is an evangelist of social media for the legal profession. Starting in 2009 with the publication of his first book Social Media for Lawyers: Twitter Edition (ARG Group) he asked the question, can lawyers use social media to build high value relationships and make it rain?

Over the two years since his first book was written, Adrian has had a chance to test and prove that hypothesis working with some of the largest and most well respected law firms in the United States. He has worked on strategic planning and long term implementation with Global 100 law firms, mid-sized firms in the AmLaw 250 as well as firms across Australia.

In working with pilot groups, Adrian has developed a 6-12 month coaching and training programs that help lawyers indentify, quality and engage new prospects with the help of social media. Through this process he has facilitated in the design and launch of dozens of law blogs and helped hundreds of lawyers build strategic social media profiles.

He has a passion for writing and is currently a weekly columnist for the National Law Journal and monthly writer for Technolawyer’s BigLaw Newsletter. His latest book is Social Media for Lawyers: LinkedIN, Blogs and Website 2.0. You can follow him on Twitter @adriandayton.

Brad Shephard

Brad is the founder of Kredible. He owns our overall company vision and daily leadership. Beyond Kredible, Brad has founded several other companies, including Monumental Innovation, a firm dedicated to innovation and new-business development within Fortune 500 companies, and Innovar Collective, which specializes in business process design. He began his professional career as a senior consultant for Arthur Andersen and then moved on to be a manager at Ernst & Young. Brad also likes to help out in the community, having started his own charity, Innovar Cares, to offer his consulting services to nonprofits. Brad received his bachelor’s in business administration from Middle Tennessee State University and his master’s in business administration in information systems management from Tennessee Technological University.

Alison Coleman
Regional Business Development Manager
Littler Mendelson

In her role as Littler’s Regional Business Development Manager, Alison advises and supports attorneys in the firm’s San Francisco, San Jose, Walnut Creek, Sacramento, Portland, and Seattle offices. She provides strategic guidance and proactive recommendations to support the development and implementation of business development plans and programs. Alison’s pairs her experience and enthusiasm for working one-on-one with attorneys to uncover potential business from both existing clients and prospective new clients. She currently serves as the the President Elect for the Legal Marketing Association – Bay Area Chapter.


Tech Tuesday is a monthly webinar offered on first Tuesday of every month covering technology topics of interest to legal marketers. 


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